Content Marketing- A Business Booster
Updated: Apr 24, 2022
Boost your business with content marketing :
Content marketing is a marketing strategy used to attract, engage and retain an
audience by creating and sharing relevant articles, videos, podcasts, and other media.
It helps establish expertise and promote brand awareness.
This is one of the most effective tools in converting and creating new customers for a
business. It allows a business to increase its presence through organic search by using
SEO.
For instance, if you wish to buy a television but you are not sure which one to buy.
There is no need to call anyone to enquire or collect brochures, just log onto a browser
and you will come across so many detailed comparisons between brands and
informative data like features, size, warranty, prices, and connectivity, Almost everything
about the appliance is available out there. This market transparency will help you make an informed and wise decision. This is all possible because of content marketing.
The key here is the value and relevance of the content, which should be able to allure
and attract the audience to your business.
Why invest in content marketing?
In business, there is always a need to evolve with the changing environment. Now is not
the time to send a salesman or depend only on newspapers and television for promotions.
The horizons of marketing have expanded; technology has bought everything to the tips of our fingers. Marketing your idea, your product, or your business is not that difficult.
Content Marketing is not a fresh concept. It has been around for a while and is gaining
popularity only now. The reasons why you need to channel your marketing needs
towards content marketing are explained below:
1. AWARENESS:
Through content campaigns, you can make people aware of the
solutions they did not know existed for their problems. It educates about the
business, product, and the service you can offer.
2. OPNES RELATIONS:
With content marketing and blogs, there exists an interaction
between the writer and the reader, which opens doors to dialogue and future
business.
3. DEMO:
Video marketing enables you to provide a small demonstration of your
product and help the prospective customer see how good your product is
compared to others.
What does content marketing aim to do?
Content marketing intends to establish information transparency between the business
and the prospective customers. The more audiences directly impacted, the more your
brand will gain reputation; this is the very aim of content marketing.
Now that you know, that investing in content marketing is a good idea, let us see how do we do it?
The spectrum of Content Marketing is quite wide. There are many ways to go about it:
through social media, podcasts, graphical images, affiliated marketing, blogs, e-mail,
and more. Here are a few of these explained to help you choose the right platform that will suit your business needs.
1. BLOGS
A blog is an open writing space where a blogger shares his/her knowledge, facts, hacks, etc. to hold the audience's attention and create awareness about a brand.
The makeup mogul- Huda Beauty started its journey through a blog and today they
stand at an evaluation of $1.2 billion.
This platform also allows you to link with other social platforms.
2. VIDEO CONTENT MARKETING
A survey says, over 70 percent of consumers prefer to watch a video before buying a
product. Videos help the user or the client to understand the product better, understand its usability, and help in their decision-making.
Social media platforms like Youtube and Instagram are the most popular tools for video
marketing.
Skincare brand like Farsali started their business through Youtube. Before the
pandemic, they were evaluated at $45million.
3. SOCIAL MEDIA
If you are alien to Social Media, you are an alien to the Content Marketing World. The world today revolves around it.
Social media are interactive technologies that facilitate sharing of ideas, thoughts, and
information through virtual networks. This includes social sharing communities,
blogging, video sharing, photo sharing, etc. It has emerged as the most powerful tool in
making your presence felt, be it a company or just one product.
There are three important components to successful Content Marketing on Social Media.
Sharability: Your content needs to be good enough, to be shared.
Consistency: It is key to be consistent in publishing content. Here, out of sight is definitely out of mind.
Engagement: If you can relate with your audience and engage them with your content, your work is half done. Creating a community of like-minded people who enjoy and appreciate what you are trying to relay is what engagement is all about.
4. SEO (Search Engine Optimization)
In simple words, SEO is to improve the appearance of your web page or content in
organic search results. This has changed the game of content marketing. More and
more businesses and blogs are using SEO to be more visible and relevant on any search
engine like Google, Yahoo, Bing, etc.
Making use of the right headliners and keywords gets your content better chances of
getting viewed.
5. INFOGRAPHICS
These are long vertical graphics that include statistics, charts, and other information. If
the infographic is good enough, it is more likely to be forwarded and shared on the
Social media. It is important that your presentation is catchy and attractive to have a
good impact on a prospective customer.
6. PODCASTS
Podcasts are the audio version of Content Marketing. Even though it is not as popular
compared to blogs and video marketing, it is an option to put a word out
there for those who like listening. Even if it reaches 500 people, it is something.
To be honest,
Content Marketing is not a single procedure that a brand may or may not incorporate into its marketing strategy. Content Marketing is in fact the backbone of Marketing Strategy that almost all types of brands strategically use in one way or another to make their product/brand not only visible but also to leave a long-lasting impact on the viewers.